CIRJE-F-580 "Company Strategies and Sport Models"
Author Name Ericsson, Christer
Date July 2008
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Remarks Subsequently published in Book in honour to professor in History, Jan Glete. Spring 2010.
Abstract

The comparison in this article between companies in Japan and Sweden showes that although there are obvious historical and cultures differences between companies in the two countrys; differences in the industrialization and in modernization; differences in how sport were introduced and how it was shaped; there are similarities in how companies used sport in company strategies.